Glamor…That’s the first thing that comes to mind when you think of entertainment promoters. They rub shoulders with DJ’s, club owners and local celebrities all while making a better living than the rest of us. What most of us don’t know is that there is a lot of work, dedication and nerves of steel behind this image. I don’t need to explain the hard work and dedication because we can imagine all the phone calls to guest lists and getting on club calendars but the charisma is the one thing most people don’t pay attention to. Putting your money, reputation and ass on the line to make everything go off without a hitch is not only hard work but charisma.
Another thing most of us don’t know is that almost all promoters try to keep a day job as well but they have more freedom of job choices. In these economic times they realize that it’s not considered very smart to rely on one revenue stream even if they are successful.
If your going to be a successful club party promoter, take some tips from Squidoo.com;
Learn Everyone’s Name:
Sounds kind of stupid but remember this, people really feel special when you know their name…especially when you just met them or when you’ve only met them once. Everyone likes to feel important and knowing people’s name makes them feel important. It’s not always easy to remember everyone’s name when you meet them (especially if you’ve been doing a lot of partying that night) but try your best to work at this…it’ll only benefit you.
Treat All The People On Your List Like VIP’s
Don’t just take care of your friends or people that are deemed “cool”. Try to take care of everyone that comes to your party or to the club on your list, as a VIP…and there are a million little things you can do to make people feel like a VIP. Get them drinks on your tab. Introduce them to other people (especially those of the opposite sex). Let them into your “VIP section” or bring them to your personal table to party… anything you can do to show that you appreciate their business will go along way in making them feel VIP, and that will make them extremely loyal to you.
Remember having loyal customers is a huge part of this business and it’s the key factor in separating the fly-by-night promoters, and the serious people that are in it to make the big money.
Hire A Photographer:
When you have a photographer going around your party, it makes people think it’s a more VIP party. They see people getting their picture taken and they associate it with paparazzi and famous people…so they feel more VIP and that makes them want to tell their friends and come to your next party. (try it out and see for yourself)
If you have a blog or website, post those pictures. People love to see pictures of themselves and their friends online. When their picture is posted on a website, people almost feel “famous”. Having lots of pictures on your site will allow you to get lots of traffic to your site just by people wanting to see the pictures from that night before. While they are there, they can sign up for your guest list, learn about your other parties or buy tickets to your next upcoming events.
Have the photographer hand out cards to the people saying “if you want to view the pictures from tonight, go to abcwebsite”. This way people have a way to find their pictures (and your site) easily.
If you want to take it a step further to help keep things exciting and people coming back each week, you can give away prizes (t-shirts, food, drinks) based on in-game contests such as the “box-game”, “last man standing pools”, final scores, etc.
We at Hustlefilms has always been interested in finding new ways for talent to find avenues to promote themselves through performances throughout the country. HustleFilms.com is a platform that allows artists in music, video and film to reach the next level in engaging a wider audience.